SMX is returning to London
2 Days packed with SEO & PPC Tactics and Strategies
SMX London is designed for professional search marketers, who want to be ahead of the curve and thrive even in challenging times. We don’t spend time on generic online marketing topics. All sessions are focused, fast-paced, Q&A-packed, always informative.
- Focused
- Advanced and Forward Looking
- Lots of Networking Opportunities
- Learn from and with your Peers
- Innovative Session Formats
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Independent and trusted
SMX isn’t backed by a software company or digital agency. It isn’t a customer event that dabbles with the occasional search topic. Our unbiased, vendor-agnostic content is designed to do one thing: Help you succeed. That’s our agenda.
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Content for Search Marketers who Care
Beginner or fluent in search marketing, SMX London dives into the deep end of SEO & PPC topics, with no dumbing-down. Sessions address specific topics and will always give you the answers to your questions.
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Actionable Tactics
You’ll leave SMX London armed with expert tactics, tips, and techniques that can be immediately implemented to drive traffic, convert visitors, and grow your business.
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The network is powerful
Attendees. Speakers. Sponsors. Meet them all at both structured and informal networking events. You’ll make valuable and lasting connections, and walk away with a sense of solidarity with your professional community.
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Your home, your community
SMX is 100% search marketing. We passionately believe that SEO and PPC deserve the spotlight. You’ll feel welcome and inspired in an environment that celebrates your work.
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Innovative formats: Roundtable Discussions, Extended Q&A
In addition to our featured sessions and the SEO and PPC tracks you can also gain in depth knowledge and discuss specific topics in our Roundtables tracks. Roundtable discussions are led by experts. Here you can discuss highly relevant topics and challenges in small intimate groups. And we always plan for Q&A time to give you much more interaction directly with the speakers and other attendees.
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Unique speaker line up
At SMX London, every speaker cares deeply about the search business. And our speakers are approachable – in fact, they love to network with and learn from our attendees. So make sure you bring your questions and be prepared to leave SMX London with an extended network that matters.
Keynotes
Speakers:
Rand Fishkin, SparkToro Speakers:
Opening Keynote: How Zero Click Marketing is Reshaping the Digital Marketing World
Date:
Thursday, 24 October, 2024
Time:
9:00 am
Summary:
The digital world has become a zero-click world. Traffic referrals, from every major network that allows them, have fallen precipitously. Searchers and browsers expect native content (video that plays in their feed, threads that open inside their social apps, answers to their searchers without ever clicking off Google), and brands, especially those looking to gain a foothold in the ruthless competition for web traffic, are left struggling for scraps.
A mindset shift is needed—marketers can’t be stuck optimizing for clicks, measuring their impact based on referral traffic and single-visit conversion rates. The old tactics are dying. To survive, marketers need to prioritize earning engagement and growing audiences on the platforms themselves in ways that conform to algorithmic needs and user expectations—that’s where Zero-Click Marketing comes in. In this presentation, Rand will show how it works, why it’s needed, and how to apply this mindset and tactical shift to every channel and campaign.
Speakers:
Evening Keynote Day 1: Generative AI as a Creativity Engine
Date:
Thursday, 24 October, 2024
Time:
4:30 pm
Summary:
Generative AI is different from every computational system we have experienced. GenAI is so much more than a database, a search engine, a calculator, or a rules-based reasoning engine. We now have a tool for improving imagination, creativity, understanding, problem-solving, decision-making, innovation, analytical thinking, critical thinking, emotional intelligence, empathy, communication skills, adaptability, flexibility, logical reasoning, conceptual thinking, curiosity, and open-mindedness. Jim offers some suggestions on new ways to use computers and a framework for asking really interesting questions.
Speakers:
Purna Virji, LinkedIn Speakers:
Morning Keynote Day 2
Date:
Friday, 25 October, 2024
Time:
On demand
First Speakers Announced for 2024
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